Design add-on
Posted: January 31st, 2009 | 4 Comments »A magnifying glass added to shopping carts in my grocery store in Geneva. An interesting add-on for shoppers who may need this feature. Will help to perceive some details not easy to see.
It’s funny to see that while in some places shopping carts are enhanced with rfid reader, this shop has chosen another design direction to help its consumers.



Excellent find!
A few years back there was a grand-opening at a grocery store here in Indianapolis, Indiana. Each shopping cart was equipped with a solar calculator. But they only kept them for three weeks!
It was great for the consumer. You could add items to your cart and simply add +3.95 to the total. Obviously, this was bad for business, for the consumer to actually know what they were spending as they were shopping.
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Seen in a supermarket…
A map on the handle (here it would be in place of the coop sign), the supermarket is so huge, you need a map to know where to find your stuff….
Because of the size of the building, if you forget something which is too far from you, you don’t even go to get it!