Build your own burger
Posted: April 11th, 2009 | 2 Comments »
Personalized food composition seems to be pervasive lately, as exemplified by the “build your own burger” encountered in Palo Alto two weeks ago. Still looking forward a more participative steps in which the customer could be even more engaged.
I wrote a bit more about the experience at this restaurant a couple of years ago – http://www.portigal.com/blog/counter-experience/
In france (at least) McDonald’s has this tactile self-ordering system.
You can order and pay your meal. You can customise the sandwiches but only by removing things the customer might not like.
Kind of similar idea but different concept.