© 2010 Julian. All rights reserved.
Design Strategy The ability to influence corporate strategy and portfolio planning based on deep understanding and analysis of consumer, technology and market/industry trends, and translating insights and strategies into tangible and compelling product directions through visualization. Sets direction and targets … Continue reading
© 2009 Julian. All rights reserved.
Roberto Verganti’s Design-Driven Innovation, a business book on how “firm’s” can participate in larger networks of design discourse in order to achieve radically innovative stuff. Mostly an argument with a three-step “how-to” addressed chiefly to executives. An intriguing argument with … Continue reading
© 2009 Julian. All rights reserved.
While rummaging through a stack of things read and to-be re-read, I came back across this curious paper by Mark Blythe and Peter Wright called “Pastiche Scenarios: Fiction as a Resource for Experience Centred Design”. I believe I was referred … Continue reading
© 2009 Julian. All rights reserved.
This weekend, I was at this un-conference, event, workshop called The Overlap in the misty Pacific Grove along the coast of California near Monterey. It’s a mix of designers and self-described business types and some who were both, mixing it … Continue reading