Julian Bleecker explains the development of Design Fiction, a method he pioneered for imagining future scenarios through the creation of tangible artifacts. Julian discusses some of the ways the practice can help guide decision-making and its uses in strategy and communication. Julian invites listeners to explore this interdisciplinary approach through publications and the , a community applying Design Fiction principles to a broad range of projects.

Design Fiction translates signals into tangible, meaningful artifacts. Artifacts. Not storyboards.