Imagine giving a consumer electronics company executive a copy of VALIS or Ubik and saying, “Your design brief is between pages 16-48, but I recommend reading this cover to cover..I’d like to manufacture the artifact on page 24, eventually at scale..I’ll need 1,000 units in 9 months to do some test marketing and consumer studies..how much?” Man, I’d love to live in that world where you could write a story as a design brief.