There are curious opportunities for using Design Fiction in branding and marketing contexts to help companies explore possible futures through speculative storytelling and prototype-driven narratives. Unlike traditional advertising, which focuses on present-day products, Design Fiction immerses audiences in “what if” scenarios that engage, challenge, and open up conversations. Brands leveraging this approach can disrupt industry norms, refine long-term strategies, and align with shifting consumer values. By embracing speculative storytelling, companies can reimagine their role in the world and position themselves as cultural pioneers.