Near Future Laboratory
2025-03-18 Blog Archive
Near Future Laboratory Global HQ
Mar 18, 2025
Twenty years ago, here at South By Southwest, I was on a panel where the term “design fiction” was made public. Before Julian Bleecker invented and deployed that term, there were many things going on that resembled “design fiction.” But nobody knew “how to do design fiction.” The ideas and approaches were diffuse, they weren’t crystallised.” — Bruce Sterling
design fictionscience fiction