Strategy isn’t a plan. It’s a provocation. A story about a future you’re willing to bet on. It’s not prediction. It’s preparation. Slide decks don’t move people. Artifacts do. Prototypes do. Narratives that you can see, touch, and test do.

When I try to make sense of an idea I have, one that is liminal and something I felt more than I could articulate, I make a prototype, a piece of software that feels plausible, that functions, yet is mostly here to give some structure to an thought, a feeling, an instinct.

I make a prototype to help me think, to help me see into an idea, to help me make sense.

TL;DR:

Less yammering. More hammering.

If there’s one thing getting in the way of Imagining better futures, it’s not capitalism or collapse — it’s us. The self-proclaimed futurists. The critics of self-proclaimed futurists. The endless theorizing, posturing, and purity tests.

Let’s collaborate more. Make more. Imagine harder.

The hustle may stink, but most of us are in this because we sense something worth doing — something that might help. If it gets even one person to see “the future” differently and helps pay rent? That’s a win.

Thanks to @Silvio Lorusso for sparking this.