The OMATA One is an exemplar of a hybrid mode of futuring — one that moves quickly from speculation to making to commercial product. It started with a simple idea: to create a cycling computer that was easy to use, accurate, and beautiful. I wanted to feel what it was like to create a product that effervesced the analog-mechanical feel of what it is to ride a bicycle, but did not require a smartphone, nor was over-indexed on the visual semantics of the already overclocked digital world.