In my book ‘
It's time to imagine harder’, my hypothesis was that bringing the creative consciousness back to work is a clear path to unlocking the unexpected and unanticipated, the unseen. The creative consciousness - which has a proclivity or impulse to operate comfortably even enthusiastically with the unknown — can breath in the warm oceans of ambiguity.
The creative consciouness ambles around in the new territories and terrains for which the old ways of knowing and being do not fit — they are not big enough to make sense of the territory. They are old. The new is new.
The creative consciousness is the thing that fosters the accidental discoveries, and that fosters unintended breakthroughs that challenge conventional boundaries. The creative consciousness is a catalyst for organic evolution within any effort for which uncertainty looms large.
When we embrace uncertainty, we open that new terrain, providing avenues for originality that rigid idation frameworks often obscure.
This episode of the podcast gets into...