Imagination is a crucial tool in shaping our future, especially in the context of climate change and sustainability. While dystopian narratives dominate the media, there's a growing need for positive, actionable visions of the future—something that Design Fiction uniquely offers. Unlike science fiction, which often explores far-off possibilities, Design Fiction brings those possibilities into the present through tangible artifacts. These artifacts allow us to experience and critique potential futures, making them a powerful tool for innovation. By materializing utopian visions, Design Fiction can shift the narrative from despair to hope, inspiring collective action towards sustainability. In a world inundated with regulations and frameworks, Imagination provides the vision we need to create a future worth striving for. Learn how Design Fiction bridges the gap between Imagination and reality, offering practical tools to design better futures.

What can we learn about the ways that science-fiction and science fact circulate within the worlds of entertainment? Are there ways that the value creation mechanisms of entertainment can be deliberately intergrated into the value creation mechanisms of capitalism whereby 'innovation' actively engages the storytelling approaches, methodologies and techniques of the entertainment industry, purposely and above the line?

Design Fiction is an approach and methodology that helps reveal and playfully represent possibilities in the form of pragmatic material artifacts. It does this so as to exercise the imagination, which is the existential capability we have to see/create/conjure the unexpected, unanticipated newness that we call 'inspiration' and 'innovation.' Design Fiction operates in the dynamic space between barely possible and pragmatic reality, playfully messing with the tension between the not true *yet and what could be(come). This approach ignites and inspires the kind of thinking that leads to farm-fresh ideas, while fostering the kind of engaged and thoughtful discussion that just makes one want to build something — to take action. The artifacts created through Design Fiction aren't just imagined scenarios; they function as probes and materialized experiments in the form of things like advertisements, product specifications, instructions for things yet to be manufactured. They guide us through the complexities of the grounded world and reveal how our ideals and realities...

In Episode 091 of the Near Future Laboratory Podcast, I talk with Tobias Revell and we explore the fascinating intersection of speculative fiction and technological innovation, looking into the imaginative worlds of Philip K. Dick and the film Minority Report. Our dialogue reveals not only the creative visions of PKD, but also the broader implications for how we perceive and shape our future through imaginative storytelling and intelligent design.

Imagine giving a consumer electronics company executive a copy of VALIS or Ubik and saying, “Your design brief is between pages 16-48, but I recommend reading this cover to cover..I’d like to manufacture the artifact on page 24, eventually at scale..I’ll need 1,000 units in 9 months to do some test marketing and consumer studies..how much?” Man, I’d love to live in that world where you could write a story as a design brief.

In October of 2012, a multidisciplinary group of artists, engineers, designers, and speculators spent three days in Detroit to “do” science fiction: tangle up in fact and fiction and engage in curious crosstalk about the things that could be. The goal, then, was to Design Fiction and turn talk into deliberate actions and artifacts; to swerve the present by telling the story of a near future we imagine can be possible.

An Inside Look at Creativity and Innovation with Julian Bleecker and Kyle Ng

Design Fiction mingles amongst science fiction, imagination, real-world technology, cultural practices, and audaciously influences popular culture and future technologies. This essay by Emmet Byrne and Susannah Schouweiler highlights the symbiotic relationship between design, science fiction, and the creative process, making the future more tangible and shaping it through rigorous design practices.

Communicating future scenarios is often very difficult, but Design Fiction offers an effective tool for meeting that challenge. In this episode of Gartner Futures Lab, we discuss how IT leaders should use design to create tangible and evocative prototypes that inspire conversations about plausible futures.