Near Future Laboratory x Brain Dead x Gary Hustwit
A collaboration screening Hustwit's groundbreaking generative documentary and industry summit on possible futures of visual storytelling, generative content, and generative art at Brain Dead Studios, Fairfax Ave, Los Angeles.
Project Summary
We collaborated with Brain Dead and Gary Hustwit to bring “Eno” to Los Angeles audiences. “Eno” is a film that’s different every time it’s shown. The film taps into an over 60-year tradition of “generative art” of which Eno himself is part. Drawing from a database of 30 hours of new interviews with Eno and 500 hours of film from Eno's personal archive, a system of rules set down in code by Hustwit and artist-programmer Brendan Dawes results in a different film algorithmically generated for each viewing.
Client: Brain Dead, Darling & Co, Gary Hustwit
Client URL: https://wearebraindead.com/
Team: Brain Dead, Gary Hustwit, Near Future Laboratory, Darling & Co., Damien Newman, Kyle Ng, Madison
Project Year: 2024
Event On: Aug 26, 2024 - Aug 30, 2024
Published On: Aug 22, 2024, 15:50
Updated On: Sep 1, 2024, 12:10
Written By: Julian Bleecker
Project Semantic Tags ART+TECHNOLOGYCOLLABCULTUREEVENTFILMGENERATIVE ARTMUSIC
The Project
A collaboration NFL x Brain Dead x Gary Hustwit screening Hustwit's groundbreaking generative documentary about visionary musician and artist Brian Eno at Brain Dead Studios, Fairfax Ave, Los Angeles.
Another in a series of unique collaborations amongst organzations, individuals, ‘brands’ that are all operating across sympathetic cultural, technological, creative, and artistic domains, we saw an opportunity to bring Gary Hustwit’s ground-breaking documentary, Eno., to Los Angeles and introduce it to the Brain Dead audience.
After I saw “Eno” I was excited as much about how well the generative product held up and felt whole as I was about the implications of the production approach, and the conversations I wanted to have to sense-into a possible future of visual storytelling. And when I get excited about implications for possible futures, I really want to facilitate projects, conversations, discussions on such topics.
Perhaps, I thought, this would make a good General Seminar? (I think we did one on the ‘Future of Hollywood’) Or perhaps some prototypes entangled with the thoughts and wonderings I had on this point?
I wanted to do something rather than let this sense of exploration expire.
A blog post?
A topic for Office Hours?
Something elevated.
And then I thought of Kyle and Brain Dead Studios and the fact that they had a theater.
So I asked Kyle (let’s do it..)
And I posed the possibility to my colleage Damien who was already thinking about arranging a private screening.
I asked him: “Did you see Eno at the premiere in Glendale?”
And that’s what lead to this event.
From passing notion to logistical entanglements and tickets in about 3 weeks.
For the past 50 years, Brian Eno has been at the forefront of musical creativity, technology, and artistic innovation. The hugely influential British musician, producer, activist, visual artist and self-described “sonic landscaper” began his career as an original member of the legendary Roxy Music in the early 1970s. He left the band to release a series of solo records and later pioneered the genre of ambient music with his 1978 album Ambient 1: Music for Airports. As a producer, Brian Eno has helped define and reinvent the sound of some of the most important artists in music, including David Bowie, U2, Talking Heads, Coldplay, and dozens of others. He also composed what may be the most heard piece of music in the world: the startup sound for Microsoft Windows. Undeniably, Eno has changed the way modern music is made.
Read More
Eno (2024): A film by Gary Hustwit
‘Eno’ Review: Creativity, 52 Billion Billion Ways (NYT)
This Documentary About Brian Eno Is Never the Same Twice
Procedural portraits (1): Decoding ‘Eno’s’ Generative Structure