..There's no question in my mind that you could create a whole community just around collecting rocks that look like shoes. If you start putting your passion onto the Internet, you're going to attract other people who have similar interests. It's a wonderful machine for that. Or it's a ecology for collecting affinities or attracting affinities. I think once you put a stake in the ground and you kind of start creating a locus of energy around a particular thing, you're attracting other people who have that same interest, and you're also creating that interest in other people.