Near Future Laboratory is the creative design, innovation, technology and strategy studio that pioneered the grounded futures practice known as Design Fiction.

It was founded by Julian Bleecker, BSEE, MSEng, Ph.D. in 2004 when he purchased the URL nearfuturelaboratory.com to use as his blog shortly after he became a Professor at the University of Southern California's world famous School of Cinematic Arts (the USC Film School), where he taught graduate students interactive media theory & practice.

Over the last twenty+ years, he has empowered some of the world's largest and most forward-thinking organizations to make sense of and respond to the choatic dynamics of the uncertain emerging technology environments in which they operate.

His hypothesis is that you can succeed in the future by anticipating, adapting, and leveraging the strategic implications of what is not true *yet. He's developed an approach and methodology to help you succeed. It's called “Design Fiction”. There's even wrote a book to help you with the mechanics of how to do Design Fiction: it’s called “The Manual of Design Fiction” (naturally..)

As a consultant, facilitator, creative partner, and even as an employee, Near Future Laboratory has helped these organizations amplify their ability to make meaningful strategic choices by grounding creativity and imagination into practical, tangible contexts.

Learn more about how I can help you and how to engage me on my Services page, check out some of my select past work on my Projects page, find past episode of my Near Future Laboratory Podcast, and take a look at SuperSeminar the Learning & Development platform I created — or browse the links in the menu above.

Contact me directly using the form below if you want to discover more of the ways I work, the projects I've done, and the clients I've worked with.