Contributed By: Julian Bleecker
Post Reference Date: Oct 8, 2024, 09:00:00 PDT
Published On: Oct 2, 2024, 14:24:16 PDT
Updated On: Oct 4, 2024, 14:24:16 PDT
This SuperSeminar is designed for designers, innovators, creative professionals, and strategic thinkers who want to go beyond surface-level trends and explore the deeper role of design and futures in shaping our world. Here’s why you should join:
Unlock the power of design as a strategic tool
As Kevin Bethune outlines in Reimagining Design, design isn’t just about creating visually appealing products—it’s a crucial element of problem-solving that can drive innovation and address systemic issues like diversity and inclusion. Bethune will reveal how design can be leveraged to anchor multidisciplinary teamwork and leadership that reflects today’s marketplace.
Engage in transformative conversations on futures design
Jake’s time in the speculative and futures design domains, particularly at the Institute for the Future (IFTF) in Palo Alto has taught him how to think beyond the present, and develop tools and real insights on how to engage with foresight and speculative design to influence decisions today that shape tomorrow. His groundbreaking work in experiential futures offers creative professionals new ways to innovate in their fields.
Here real-world actionable insights for creating positive change
Kevin has true, on-the-ground experience in the ways design, when integrated with other disciplines, can lead to meaningful change in both individual careers and large organizations. His experiences in corporate America and at Nike highlight how we can design not just for innovation, but for inclusivity and social equity.
Prepare for the future of professional practice
This seminar will equip you with fresh approaches to tackling the challenges of the future, with Kevin and Jake showing how to integrate strategic design thinking, futures foresight, and leadership to shape your professional and creative practices.
Innovation as a strategic practice
How to push beyond traditional frameworks to create designs that truly matter. Kevin, author of Reimagining Design, emphasizes how design offers far more than aesthetics—it’s a strategic problem-solving tool that can unlock innovation, guide multidisciplinary teamwork, and address the complex challenges faced by organizations today. Over his career he has navigated corporate America at his time at Westinghouse, Nike and as a sought-after consultant, demonstrating the transformative power of design in fostering diversity, equity, and inclusion within teams and leadership.
Futures design
Envisioning alternative futures and learning how to implement strategic foresight in your professional work. Jake has done pioneering work in experiential futures, helping creative professionals envision alternative futures and apply strategic foresight to their work, whether in organizations or individual practice. His expertise in governance design and alternative futures will help you understand how futures thinking can be a tool for creating actionable, positive change.
Human-centered approaches to design and foresight
How does a deep understanding of human needs reshape your professional and creative practices? Both Kevin and Jake emphasize the importance of using design not just for functional or aesthetic purposes, but as a means to address broader social and ecological challenges. Kevin's has real-world experience with integrating diversity and inclusion in design and understands how it can result in unexpected and remarkable outcomes. Jake has experiences he will share as to how futures work can be applied to remarkable effect in the contexts of governance, cities, and communities.
Professional practice for creative professionals
How nonlinear thinking and speculative approaches can unlock new avenues for growth and success. This Episode will give you an opportunity to gain insights into how design can act as a catalyst for innovation in complex systems. Both of your presenters are advocates for a more agile, multidisciplinary approach to teamwork and leadership, and throughout their careers have seen how design can open new pathways in professional practice by expanding beyond traditional boundaries of design.
Following each presentation, you’ll have the opportunity to engage directly with Kevin and Jake in a lively discussion that goes deep into the how, why, and what next of the ideas presented.