Strategy isn’t a plan.

It’s a provocation.

A story about a future you’re willing to bet on.

It’s not prediction.

It’s preparation.

Slide decks don’t move people.

Artifacts do.

Prototypes do.

Narratives that you can see, touch, and test do.

When I try to make sense of an idea I have, one that is liminal and something I felt more than I could articulate, I make a prototype, a piece of software that feels plausible, that functions, yet is mostly here to give some structure to an thought, a feeling, an instinct.

I make a prototype to help me think, to help me see into an idea, to help me make sense.

That, in my mind, is the essense of strategy.

To make sense of what could be and help it become.