This SuperSeminar is designed for designers, innovators, creative professionals, and strategic thinkers who want to go beyond surface-level trends and explore the deeper role of design and futures in shaping our world. Here’s why you should join:

Unlock the power of design as a strategic tool
As Kevin Bethune outlines in Reimagining Design, design isn’t just about creating visually appealing products—it’s a crucial element of problem-solving that can drive innovation and address systemic issues like diversity and inclusion. Bethune will reveal how design can be leveraged to anchor multidisciplinary teamwork and leadership that reflects today’s marketplace.

Engage in transformative conversations on futures design
Jake’s time in the speculative and futures design domains, particularly at the Institute for the Future (IFTF) in Palo Alto has taught him how to think beyond the present, and develop tools and real insights on how to engage with foresight and speculative design to influence decisions today that shape tomorrow. His groundbreaking work in experiential futures offers creative professionals new ways to innovate in their fields.

Here real-world actionable insights for creating positive change
Kevin has true, on-the-ground experience in the ways design, when integrated with other disciplines, can lead to meaningful change in both individual careers and large organizations. His experiences in corporate America and at Nike highlight how we can design not just for innovation, but for inclusivity and social equity.

Prepare for the future of professional practice
This seminar will equip you with fresh approaches to tackling the challenges of the future, with Kevin and Jake showing how to integrate strategic design thinking, futures foresight, and leadership to shape your professional and creative practices.