3. A story about a future you’re willing to bet on.
4. It’s not prediction.
5. It’s preparation.
6. Slide decks don’t move people.
7. Artifacts do.
8. Prototypes do.
9. Worlds implied and imbued in an implication of a thing you can see, touch, and test.
10. When I try to make sense of an idea I have, one that is liminal and something I felt more than I could articulate, I make a prototype, a piece of software or hardware that feels plausible, that functions, yet is mostly here to give some structure to an thought, a feeling, an instinct. The refinement of an idea, where the refining is process; new ideas effervesce from the process of making.
11. I make a prototype to help me think, to help me see into an idea, to help me make sense.
12. That, in my mind, is the essense of strategy.
13. Strategy is making sense of what could be, enrolling stakeholders in that sense of possibility.
Dragon Time - our first product - features a disagreeable dragon who is cursed to be a good playmate to every child once a day via FaceTime. Dragon Time arrives fall 2025.
Digital Twin rigger to support the setup and day-to-day maintenance of our expanding suite of digital twins—used across municipal services, facilities management, and light industrial operations. You’ll work with a small team to ensure our virtual models of buildings, equipment, and workflows stay accurate, functional, sync across ingestion endpoints and data flows.
Our hypothesis is that Imagination is our evolutionary advantage.
Our global headquarters is located in a small backyard studio in Venice Beach, California, and our community is geographically distributed and centered online, at the moment, in the Near Future Laboratory Discord, which you can join by becoming a paying subscriber on Patreon or Substack.
Get in touch. Take a look at our services or contact me to arrange a time to have a call and discuss ways we can be of service to your organization.
