SxSW 2024 PanelSxSW 2024 Imagine Harder: Prototyping Impossible Futures
SxSW 2024 Panel
Imagine Harder: Prototyping Impossible Futures
DESIGN FICTIONFACILITATIONPANELPRESENTATIONTALK
AUGMENTED REALITYCOLLABORATIONDESIGN FICTIONPANELPRESENTATIONSXSWTALK
SxSW 2024 Panel With Avi Bar-Zeev and Andrea Ion Cojocaru
SxSW 2024 Panel With Avi Bar-Zeev and Andrea Ion Cojocaru

Project Summary

It’s time to imagine harder. Join us for a hands-on deep dive into new imagination infrastructures to tackle the hardest design challenges. Visit lessons learned from prototyping new products like the Hololens, Apple Vision Pro, new urban communities, and artifacts from the future. Be ready to challenge the panelists, MadLibs style, and join in the process to explore new impossible futures.

Client: SxSW

Client URL: https://schedule.sxsw.com/2024/events/PP135315

Team: Near Future Laboratory, Avi Bar-Zeev (RealityPrime), Andreea Ion Cojocaru (NUMENA)

Project Year: 2024

Project Duration: 6 Weeks

Published On: May 26, 2024, 12:58

Updated On: Jun 9, 2024, 12:33

Written By: Julian Bleecker

Project Semantic Tags AUGMENTED REALITYCOLLABORATIONDESIGN FICTIONPANELPRESENTATIONSXSWTALK

The Project

A panel organized for South By Southwest 2024 with Avi Bar-Zeev (XR Guild and Reality Prime), and Andreea Ion Cojocaru. Our intent was to share our experiences, practices, and ways of working when developing and prototyping new ideas. We also intended to share one particular approach — the Work Kit of Design Fiction / Mad Libs — ideation mechanic through audience participation.

The Outcomes

The presentations by each of us went well on their own. I was anxious about how the audience participation component might go. I was pleasantly surprised at how deeply engaged and enthusiastic the audience was to participate live with the experience. Each 'outcome' of a configuration of prompts results in a sentence, possibly initially nonsense-sounding, that we then collectively (from the dias, as well as people contributing from the audience) imagined as a real-world product or service. The point was to show how effective it is to think outside of one's comfort zone to allow something that feels nonsensical or plain old nonsence, and let it find its context until you feel that '..actually, this gives me an idea..' moment.

A panel with my esteemed colleagues and friends, Avi Bar-Zeev from RealityPrime (we actually worked at each of our very first start-ups back in Seattle called WorlDesign where Neal Stephenson was a regular visitor and a bit of a bard), and Andreea Ion Cojocaru from NUMENA

SxSW 2024 Imagine Harder Panel Candid Photos
SxSW 2024 Imagine Harder Panel Candid Photos
SxSW 2024 Imagine Harder Panel Candid Photos
SxSW 2024 Imagine Harder Panel Candid Photos
SxSW 2024 Imagine Harder Panel Candid Photos
SxSW 2024 Imagine Harder Panel Candid Photos
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