Julian Bleecker explains the Design Fiction practice. Design Fiction entangles design and fiction to create evocative artifacts that express the contexts and outcomes of change. It integrates design with the principles of narrative, speculation, and fiction. The Design Fiction artifact effervesces a kind of implied story that can be thought to represent a symptom of a possible near future world. It is often used as an adjunct to more routine prototyping, ideating, and strategic foresight work, except that Design Fiction is more a “bottom-up” rather than “top-down” representation of near futures.

Julian is a creative leader with the range of a generalist. He is at his best when he is working with organizations translating the “now” into the “next”. He is an engineer with multiple degrees, so he knows what it means to execute on ideas. He has a PhD in technology and culture, giving him unique perspectives and insights into the meaning of new ideas and how they will fit within marketplaces.