Reimagining Work at USC
Reimagining Work
Design Fiction at USC’s Iovine & Young Academy
Cover image description
Contributed By: Julian Bleecker

Talk Date: 3/28/25, 11:17 PM

Published On: Mar 30, 2025, 23:17

Updated On: Mar 30, 2025, 23:17

reimagining-work-at-usc
Join nearly 19,000 members connecting art, product, design, technology, and futures.
Julian Bleecker giving a talk at USC Iovine & Young Academy
I gave a talk at USC in the context of a Future of Work workshop that was organized through the USC Iovine and Young Academy for their Master of Science in Integrated Design, Business and Technology program. For my talk I focused on how I used design fiction and speculative design to find a more expansive canvas to describe my company OMATA to prospective investors. I shared my approach of creating an Annual Report for the company, but from the future. This was all based on a robust financial model whereby I interpreted the analytic goals represented in the financial model (a very elaborate series of spreadsheets) into the form of an annual report, i.e., much more illustrative explication of the ambitions for the company, the product portfolio, etcetera. This 5-day speculative design workshop explores the rapidly evolving landscape of work in an era shaped by automation, AI, biotechnology, and shifting socio-economic forces. Participants took on the roles of futurists, designers, and systems thinkers to critically reimagine what work could become—not just what trends suggest, but through radical futures that challenge assumptions and reveal deeper social, ethical, and political tensions. Over the course of the week, participants worked together to develop a provocative future scenario around work and create tangible artifacts from that world—ranging from policy documents to tools, platforms, or resistance movements. They'll experiment with immersive storytelling formats (films, role-play, installations) to bring these worlds to life, and use backcasting to explore how these futures might emerge from today’s conditions.
Students discussing the future of work and AI

The Future of Work: A World in Transition

Work, as we know it, is rapidly transforming. Automation, artificial intelligence, biotechnology, and shifting socio-economic structures are redefining labor, productivity, and value. As we move forward, the fundamental nature of work is being questioned: Who works? What counts as labor? How do we define productivity? What happens when work disappears?

This 5-day PPR invites you to step into the role of a speculative designer, futurist, and systems thinker to explore, critique, and reimagine the future of work. Rather than simply forecasting trends, we will construct radical alternative futures that reveal hidden tensions, ethical dilemmas, and potential consequences of emerging work paradigms.

Over five days, you will collaboratively build a provocative speculative future for work, developing:

  • A compelling future scenario based on emerging technological, social, and economic signals.
  • Artifacts from this future (e.g., policy documents, employment systems, work tools, resistance movements, AI labor regulations, networking platforms, etc.).
  • Immersive storytelling formats to bring your world to life (e.g., future documentaries, role-play presentations, interactive installations).
  • A backcasting strategy to analyze how this future could emerge from today’s world—and what interventions might accelerate or prevent it.

Throughout the workshop, industry experts will join to provide provocations, insights, and critiques. Their role is to challenge assumptions, offer alternative perspectives, and push teams to refine their speculative worlds. During the final presentations, these experts will engage as ‘respondents,’ questioning the plausibility, ethical implications, and unintended consequences of each future scenario.

Your team will be encouraged to investigate topics such as:

  1. The City as a Workplace

  • How will urban spaces adapt to changing work patterns (e.g., hybrid work, AI-driven labor, gig economies)?
    • What happens when 90% of jobs are automated?
    • How does AI reshape employment, decision-making, human purpose, and the way we live?
    • If work disappears, how do people find purpose, community, and identity?
  • What role will smart cities, decentralized hubs, and autonomous transit play in reshaping workspaces?
  • How do architecture and urban planning respond to a post-office economy?

2. The Digital Professional Sphere

  • How will professional networking and career-building evolve in a post-resume world?
    • What if work is no longer tied to traditional employment but instead revolves around renting cognitive, physical, or emotional labor?
    • How might new gig platforms emerge that let people lease out body functions (memory, motor skills, emotions)?
  • What role will AI-driven reputation systems, virtual identity management, and decentralized credentials play?
  • How might networking tools (e.g., LinkedIn, metaverse workspaces, holographic meetings) reshape professional interactions?

3. Tools for the Future Workforce

  • How will AI-integrated devices, AR/VR, and wearables redefine productivity?
  • What ethical dilemmas arise when devices track cognitive load, emotions, or decision-making patterns?
  • How can personal and professional devices be seamlessly integrated into a hyper-connected work environment?
  • What role will digital twins play in professional settings? Will they replace or augment human labor?
  • How might entanglement-based work models—where individuals, AI agents, and digital personas collaboratively execute tasks—reshape traditional employment structures?

Your role in this workshop is to push beyond traditional thinking, challenge assumptions, and design futures that provoke critical reflection. What new work paradigms and alternative economies will emerge in these futuristic, decentralized, and/or AI-governed workplaces? This is not just about imagining technology—it’s about questioning the fundamental structures of labor, identity, and power.

Loading...