Apple Design Design Fiction 101 Workshop
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Apple Design Design Fiction 101

Operationalizing Design Fiction for that Tier One Interaction Design Team

An Apple internal workshop might look like this, but this is a rendering of what it might look like, not what it was.

The Project

Apple, a pioneer in the personal computer industry, defined the vale of what Design could bring to an organization that intended to shape not just the utility of technology, but its meaning. Near Future Laboratory and Julian Bleecker were brought in to brief Apple's internal user-experience and interaction design team about Design Fiction in a '101' style workshop context to help them imagine harder, and to see how they could integrate Design Fiction into their existing processes.

Summary

An internal workshop that presented the value of Design Fiction for creative practice. It was conducted for the benefit of a design and creative team at Apple that desired to integrate Design Fiction and speculative practices into its toolbox of approaches and methodologies. The workshop consisted of lecture, discussion, Q&A and hands-on activities.

Workshop Dates: 11/1/21
Published On: 9/22/22, 12:49
Updated On: 10/5/24, 23:13

Written By: Julian Bleecker

Semantic Tags APPLEDESIGN FICTIONFACILITATIONLEARNING & DEVELOPMENTWORKSHOP

apple-design-design-fiction-101-workshop
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In the fall of 2021, in the waning days of the Global Covid Pandemic, Near Future Laboratory was summoned to brief a core interaction design team at Apple. The topic was the burgeoning practice of Design Fiction with a consideration as to how it might be integrated into the ways of working within this design team.

Workshop facility, Confidential Image
Facilities. (Redacted)
Internal Design Fiction 101 workshop, confidential Image
Internal Design Fiction 101 workshop. (Redacted)

There is very little that can be said about the workshop, the participants, and the specific questions and conversations that were raised as pertains the internal processes and methodologies that allows Apple to obtain superlative outcomes.

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