Blockbuster Holobox

Blockbuster Holobox

Published On: 11/5/24, 07:48

Author: Julian Bleecker

Contributor: Julian Bleecker

Image from the Near Future Laboratory Design Fiction sketch
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Tags
AIMAGAZINEDESIGN FICTION
Type
PRODUCT REVIEW
Title

Blockbuster Holobox

Subtitle
Explainer

A kind of visual story telling device that presumably creates 'holograms' but these are really not holograms. They are more like a kind of 3D projection that appears in a Apple Vision Pro device or compatible thing and is powered by AI to make the images look more realistic. But perhaps it is a bit janky despite having 'holo' in its name its basically just an enhancer of some sort? Text is over-indexing. Needs editing. This was pulled from a design fiction artifact that was created for a project. The text is a bit over-indexed and needs to be edited down to a more concise and focused narrative. The artifact was a design fiction sketch of a Blockbuster Holobox, a device that enhances video content with AI-powered, phase-shifted light information. The text is a review of the Holobox, discussing its strengths and limitations in enhancing visual content. The review raises questions about the impact of display technologies on storytelling and the need for continued advancements in this field. The text also highlights the potential of the Holobox in enhancing the visual experience of well-established characters like Tom Cruise in Mission Impossible, while also pointing out its limitations when applied to diverse and lesser-known actors. The review concludes with a hope for future iterations of the technology to address these challenges and provide a more inclusive and visually immersive cinematic experience for all.

Descriptive Text
I recently had the opportunity to experience the much-talked-about Holobox from Blockbuster, a device that promises to enhance video content with AI-powered, phase-shifted light information. As an avid movie enthusiast, I was particularly excited to rewatch Mission Impossible Infinity and explore the potential of this cutting-edge technology. The first thing that struck me was the astounding detail and realism it brought to Blockbuster's incantation of the TomCruiseDAO's face model. Every wrinkle-free inch of his flawless complexion, perfectly groomed eyebrows, and sparkling teeth came to life in my living room. Clearly one of the better unreals around. However, the real test for Holobox lay in its ability to enhance all aspects of the movie, not only Tom’s appearance. Unfortunately, it fell short in this regard. The phase-shifting effect seemed to struggle with new faces and actresses of color. In certain scenes, 3D textures appeared in odd places, such as a postcard of a mountain range. It was clear that the Blockbuster Model excelled with well-known content, like Tom Cruise’s iconic features, but struggled to provide the same level of fidelity and accuracy for ambiguous or unfamiliar faces. This raised a thought-provoking question about the impact of display technologies on the craft of storytelling. Does the pursuit of optimal visual quality require us to adhere to conventional storytelling tropes? While cynics might argue that Hollywood has always followed such patterns, the advent of streaming services seemed to offer new avenues for diverse storytelling. The technical shift to 4K resolution still made sense in that context, while 8K resolution raised some doubts except when talking about VR headsets. However, the introduction of phase-shifting TVs as the Next Big Thing appears questionable, besides the initial sticker price we have to pay for compatible phase-shifting TV sets and the box itself. In conclusion, Holobox showcases its true potential when dealing with well-established characters like Tom Cruise’s in Mission Impossible. The AI-powered phase-shifting technology succeeds in enhancing the visual experience, making it feel almost tangible. However, its limitations become apparent when applied to diverse and lesser-known actors, resulting in misplaced, 3D textures that distract from the narrative. While Holobox offers a glimpse into the future of display technologies, it highlights the need for continued advancements and refinement to ensure that storytelling remains at the forefront. Let’s hope that future iterations of this technology can address the challenges faced with diversity and bring us closer to an inclusive and visually immersive cinematic experience for all. Rating ⭐⭐⭐⭐ (Can’t lose with Cruise)

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