A podcast conversation recorded while I was at
Innovation Land Summit in Colombia. In it, we discuss the intersection of research, creativity, and practical implementation in driving innovation within organizations. There is a necessity to be explicit about the role of imagination, which I see as a kind of muscle that requires regular exercise to stay strong. Imagination is that which allows us to envision and develop new ideas, strategies, products, services, and brand evolutions. Through the lens of practical examples, such as the collaborations Near Future Laboratory has done with IKEA and the creation of innovative analog-digital devices, the our discussion gets into how imaginative thinking can lead to meaningful change. Of course 'Design Fiction' is centered as a method for organizations to forecast and strategically plan for the future, focusing on everyday, ordinary experiences as a foundation. Educating organizations and the broader community to adopt and integrate creative methodologies, helps ensure that innovation is not an accidental...