We are a new kind of innovation practice that brings imagination back into rich, meaningful, creative collaboration with those who want to create more habitable, optimistic, innovative near futures.
Our goal is to prepare organizations to win by helping them manage, adapt, and leverage the strategic implications of emerging technologies.
We've developed an approach and methodology to achieve this goal, and have 20+ years experience developing and implemening this approach across a range of commercial, private, public & non-profit domains.
Our hypothesis is that Innovation starts with Inspiration — and Inspiration starts with Imagination.
Near Future Laboratory helps you Imagine Harder.
That methodology I mentioned?
It's called Design Fiction.
We've brought it into organizations you may have heard of, like ADM, Amazon, Apple, Bloomberg, Google, IKEA, Meta, Motional, Netflix, Nike, Roblox, Samsung, and beyond.
We've covered topics from GenAI to Food Futures. Adversarial Offensive AI Attacks to Convenience Store Futures. Magic Wands to Self-Driving Coffee Carts.
We've collaborated with some of the world's most creative & forward-thinking strategy, arts, venture, product, brand, marketing, design & engineering teams working at the vanguard of the new, the imminent, and the not yet possible domains of human endeavors. We create for them evocative artifacts functional and speculative prototypes to help relate to and make sense of their strategic plans.
We've given keynotes globally and workshops far and wide about Design Fiction.
We've even brought our expertise with imagining possible futures to help out with a $100MM Hollywood film production.
We wrote The Manual of Design Fiction, an expansive and illustrative deep-dive into the practice. We've sold thousands and thousands of copies all around the world. We might just be onto something.
We've done all of this because even the most audacious and creative Fortune 50 organizations need a little help to unlock their greatness.
Are you ready to learn more?
Here's your next step: Let's talk.