NEAR FUTURE LABORATORY: WE MAKE ARTIFACTS FROM THE FUTURE

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We are a new kind of innovation studio that brings imagination back into collaboration with business. Our hypothesis is that Innovation starts with Inspiration — and Inspiration starts with Imagination.

Near Future Laboratory helps you Imagine Harder.

Over the last 20 years we've honed a methodology.

It's called Design Fiction.

We've brought it into organizations you may have heard of, like Amazon, Apple, Google, IKEA, Meta, Motional, Netflix, Nike, Samsung, and beyond.

We've covered topics from GenAI to Food Futures. Adversarial Offensive AI Attacks to Convenience Store Futures. Magic Wands to Self-Driving Coffee Carts.

We've collaborated with some of the world's most ingenious creative strategy, product, brand, marketing, design & engineering teams working at the edge of the new.

We've given keynotes globally and workshops far and wide about Design Fiction.

We've even brought our expertise with imagining possible futures to a $100MM Hollywood film production.

We wrote The Manual of Design Fiction, an expansive and illustrative deep-dive into the practice. We've sold thousands and thousands of copies all around the world. We might just be onto something.

We've done all of this because even the most audacious and creative Fortune 50 organizations need a little help to unlock their greatness.

Are you ready to learn more?

Let's talk.